About us

Based in Cardiff, the capital of Wales, Planet Wales is run by Bill O’Keefe, one of the country’s most highly qualified official guides, with over 20 years of experience looking after visitors to Wales. Planet Wales has guided for a huge variety of tourists from all over the world, including independent travellers, family groups, coach parties, journalists, TV and film crews, travels writers, photographers, tour operators, corporate groups, educational groups, sporting tours and heads of state. Great pride is taken in the high standard of guiding we provide and the enjoyment our clients gain from their visit to this wonderful country.


As the only guide in Wales to hold both an Honours Degree in History and a Masters Degree in Tourism, (both Cardiff University) visitors can rely on both our subject knowledge and professional service.

Official Guide logoOfficial Wales Blue Badge Guide. The coveted Blue Badge is the UK's highest tourist guiding qualification and is a mark of quality and professionalism recognised by both government and the tourist industry. Holders are accredited tourist guides and it is recommended that visitors look for this when booking a guide.

Chartism Guide logoOfficial Chartism Guide. A specialist qualification for guides telling the story of Britain's last armed uprising, the Chartist rebellion of 1839 in Wales and the political and social history of Wales in that era..

Membership of Professional Organisations

Institute of Tourist Guiding

Official guide logo

Wales Official Tourist Guides Association

 WOTGA logo


In addition to over 20 years of professional guiding Bill has worked at a number of visitor attractions around Wales, including as a warden of an island nature reserve off the Welsh coast and has written a history of Cardiff Arms Park, the famous home of Welsh rugby (see publications.)


Planet Wales promotes sustainable tourism and is passionately committed to the protection of Wales’ unique natural and historic heritage. As part of this commitment Planet Wales supports the vital conservation and educational work of RSPB Cymru all over Wales and the Friends of the Newport Ship’s work with the country’s most important recent archaeological find. See our ‘We Support’ page for details.